Club Culture Above The Clouds

Mixmag is heading into the Alps.

With Mixmag In The Alps, we’re building a new platform for electronic music and contemporary Alpine culture across Austria and Switzerland.

A space where club culture meets mountains, where DJs meet snowboarders, and where nightlife exists alongside design, fashion, travel and food.

We’ll document the people, places and ideas shaping a new generation of Alpine culture.

From Vienna, Zurich and Innsbruck to small mountain towns, ski resorts and clubs hidden somewhere above the clouds.

Electronic music remains at the heart of everything we do, but the story goes further.

Snowboard culture, mountain communities, independent brands, local scenes and the characters behind them all belong here.

Online, across social media, through our events and in our own print magazine.

Not as another traditional music publication, but as a window into a culture that already exists between Austria, Switzerland and the mountains.

This is Mixmag In The Alps.