ACA: GSA, UK CULTURE, THE ALPS & THE FUTURE OF ELECTRONIC MUSIC
Germany helped invent modern club culture. It gave the world some of its most important clubs, DJs and wonderfully questionable ways of spending a Sunday morning.
And yet, when it comes to turning the next generation of DJs into international stars, something strange happens. Quite often, they seem to have to leave first.
ACA knows that journey rather well.
Growing up in Germany before taking his career onto the international circuit, he has experienced both sides of the equation: a scene with enormous history and credibility, and a global industry that sometimes moves considerably faster.
So we asked the slightly uncomfortable questions. Why are the Dutch so ridiculously good at exporting DJs? Has the German speaking scene become a little too serious? Does Ibiza still matter? And could the Alps actually become one of electronic music’s next cultural playgrounds?
Why do artists like Loco Dice or Solomun often become internationally famous before Germany fully embraces them?Germany is a huge market, but it's also a creature of habit. People tend to stick with what's familiar, and local trends like German rap or hard techno can dominate the spotlight for years.
Artists like Loco Dice or Solomun didn't follow trends. They built their own world. Places like Ibiza, London or Miami are often quicker to embrace that. Sometimes Germany only realizes what it has once the rest of the world is already celebrating it.
Its funny because places like Kiesgrube back in the days were one of the best first day time events in Europe and it took many years to gain international attention. But you can also see with Berghain that if something gets the attention it becomes iconic.
Do you think the GSA region sometimes takes electronic music too seriously?
Yeah, sometimes. Especially parts of the underground. It's a relatively small industry, so people can be afraid to make mistakes, take risks or step outside what's considered "credible."
But it wasn't always like that. If you look at people like Sven Väth in the '90s and early 2000s, there was a lot more madness, personality and freedom. Club culture felt less calculated and more spontaneous.
What's interesting is that we're seeing some of that energy coming back now. Love it or hate it, the new hard techno wave is breaking rules again, mixing in German rap influences, crossing genres and bringing in a new audience. Because it's a younger scene, people have less to lose and aren't overthinking everything.
At the end of the day, electronic music is at its best when people stop worrying about the rulebook and start creating moments.
Is the German speaking scene becoming a bit too “LinkedIn”? Too much branding, networking and strategy, not enough madness?A little bit, yeah. There's definitely more focus on personal brands, algorithms and positioning than ever before. That's part of the game today, but electronic music wasn't built by marketing experts. It was built by misfits, outsiders and people following an obsession.
Sometimes it feels like artists spend more time thinking about strategy than asking themselves, "What music do I actually love?" The best careers I've seen weren't built from a business plan. They came from people doing their thing relentlessly until the world caught up.
The most unforgettable moments in club culture rarely come from perfect strategy. They come from taking risks, trusting your instincts and creating something that feels real.
When you play in London, Ibiza or Manchester, do you instantly feel a difference compared to the GSA region? Musically or also on a human level?Absolutely. Every scene has its own energy. In the UK, crowds often wear their emotions on their sleeve. They react instantly and aren't afraid to completely lose themselves. The connection is immediate.
In Germany, people can be a bit more reserved at first. They tend to support their local residents and artists they've followed for years, and they're sometimes less open to completely new sounds right away. You often have to earn their trust first.
But that's also the beautiful part. Once you've won them over, they're incredibly loyal. If you really smash it, the reaction is huge. Suddenly people are hugging you after the set, asking when you're coming back and following your journey for years. It takes a little longer, but the connection runs very deep once it's there.
Do you think UK artists are often built bigger culturally? More storytelling, more personality, more character?Yes. The UK is great at turning artists into cultural figures, not just DJs. It's about identity, storytelling and community as much as the music itself.
They also have a huge advantage in terms of infrastructure, music schools, media, agencies, management and clear career paths. London is still one of the main centers of the global electronic music industry. The Netherlands has a similar ecosystem, which is why new artists keep emerging from there.
For many of us, the path is very different. I studied engineering and built an IT software company before fully pursuing music. So I have a lot of respect for artists who break through internationally without that built in industry around them.
What do the Dutch do better than us when it comes to exporting DJs and electronic music culture globally?The Dutch think internationally from day one. Their festivals, agencies, artists and media often work together to build a global presence. They don't see electronic music as a niche scene. They see it as a cultural export. That mindset makes a huge difference.
But it's also about infrastructure. Just like in the UK, there's a complete ecosystem behind the artists. You have music schools, industry programs, agencies, management companies, media platforms and major events all feeding into each other. There is a very clear path for young talent to develop and eventually reach the international market.
That's why you constantly see new Dutch artists emerging. The system is designed to discover, support and export talent.
Can Germany, Austria and Switzerland still create global electronic stars on their own, or do you almost need the UK/US ecosystem today?The talent is absolutely there. Just look at hard techno. It's one of the biggest global movements right now and a lot of that momentum comes from the GSA region.
What's interesting is that hard techno has become the entry point for a new generation. A lot of kids start there and then discover house, underground house or tech house later on. The entry drug has changed, but once people get hooked, they usually start exploring the wider culture.
To become a global artist today, though, you still need to connect with a global ecosystem, no matter where you're based.
Do you think the German scene sometimes underestimates its own talent until the rest of the world validates it first?Not really. I think most artists simply need to put out more music and spend more time where the global scene is actually happening.
If you want to play on the world stage, you have to be part of the conversation. For electronic music, places like Ibiza are still major hubs where artists, promoters, agencies and opportunities come together.
Talent isn't the problem. Visibility is. And visibility usually comes from consistently releasing music, building a profile and being present where the industry meets.
What do international artists genuinely love about Germany and the GSA scene?Authenticity. Germany has some of the most dedicated crowds in the world. People come for the music, not just the Instagram story.
And then there's Berlin. Whether people like it or not, clubs like Berghain helped shape modern electronic music culture globally. Playing there, or even just being part of that scene, still carries weight worldwide.
Switzerland is also becoming a seriously strong market. Between Street Parade, world class festivals and a growing club scene, it's attracting more international attention every year and developing its own identity within electronic music.
What do Germany, Austria, Switzerland and especially the Alps have culturally that the rest of the world simply doesn’t?The Alps bring something completely different to electronic music. The snow, the mountains, the scenery, the whole atmosphere. It creates an experience you can't get in Ibiza, London or New York.
People are looking for new destinations and new vibes. Just look at places like Andorra. They're booming right now. Mountain culture and electronic music are becoming a really exciting combination.
You can spend the day on a mountain, watch the sunset over the snow and then end up dancing at a world class event. That's a unique experience and I think it's only going to get bigger in the coming years.